The television advertising has undergone a sea change. Instead of selling products or its features, the ads now sell attitude, aspirations and emotions. Consider the Indigo CS ad. There's office tyranny, pettiness and you only get to see the car at the tail end of the ad.
It doesn't bore you with the mileage bragging, power window or any other feature. Just a vindictive smile on the employee's face and only one line in the ad,
