InMobi's Glance enters influencer-led shopping with Shop101 acquisition

This is the first major deployment of the funds raised in Dec, when Glance became a unicorn with Google's backing

Glance, the world’s leading lock-screen platform owned by mobile ad network InMobi, has forayed into the fast-growing influence-led shopping segment by acquiring Shop101 for an undisclosed amount.
 
The cash-equity deal is a bet on live commerce, a segment that is at a nascent stage in India but has seen major success in markets like China.
 
This will provide Glance and its short-video platform Roposo end-to-end capability for launching celebrity- and influencer-led live commerce, the firm said on Monday, as it looks to transform mobile shopping experience for consumers globally.
 
“This will transform the shopping experience on mobile.