InMobi sets sights on big data and analytics space, launches TruFactor

InMobi is looking at investing $100 million in this business through internal accruals or by means of external funding

After giving a tough fight to global technology majors Google, Apple and Facebook in the mobile advertising space, home-grown tech unicorn InMobi is eyeing the big data and analytics space.

It is banking on its recent acquisition of Pinsight Media and partnership with Microsoft to venture into this field.

The Bengaluru-headquartered mobile marketing and advertising software firm has launched a new unit called TruFactor with an aim to offer insights into all kinds of businesses, such as how to make use of customer data without breaching user privacy.

The unit will operate as a wholly-owned subsidiary of the SoftBank-backed firm. It would initially