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Agro chemicals manufacturer Insecticides (India) Ltd expects 20 per cent of its turnover to come from exports in the next two to three years.
“We are starting an export wing. Exports may contribute 20 per cent to our total sales in the next two to three years”, said Rajesh Aggarwal, managing director, Insecticides (India) Ltd.
Insecticides and agro chemicals worth Rs 15,000 crore are exported from the country every years.
The size of the domestic insecticide market is estimated at Rs 15,000 crore. Insecticides (India) with an annual turnover of Rs 900 crore has six per cent market share. By the end of 2014-15, the company is eyeing a turnover of Rs 1200 crore of which Odisha would contribute Rs 17 crore.The company has a share of eight per cent in Odisha’s insecticide market.
“We are working to expand our footprint in Odisha where our Navratna products are receiving good response, especially Lethal Super 505, Thimet, Indan Shark, Monocil and Nuvan which are very popular in the state. Going forward, we are aiming to generate a sizeable business from the Odisha market. Our newly launched products- Pulsor and Hakama will provide a fillip to our objective here”, Aggarwal said.
Insecticides (India) would soon launch its first bio-product Mycoraja in Odisha.
“We are doing various awareness activities for the farmers in Odisha as well and closely work with them. We work in the direction of providing the value to the farmers and bring to them the best quality products within their reach”, said M K Singhal, general manager, Insecticides (India) Ltd.
Insecticides (India) Ltd has six manufacturing facilities- three in Rajasthan, two in Jammu & Kashmir and one in Gujarat. It has two R&D (research & development) centres in Rajasthan. It has a network of 4800 distributors and 60,000 dealers across the country.
