Insecticides (India) Limited (IIL), one of India's leading pesticide manufacturing companies is looking to capture 10 per cent of the pesticide market in Orissa by the end of this fiscal.
The total market size of pesticides in the state is estimated at Rs 100 per annum and IIL aims to clock a turnover of Rs 10 crore in the Orissa market by the end of 2009-10.
Rakesh Aggarwal, managing director, IIL said, “We are aiming to tap 10 per cent of the pesticide market in Orissa by the end of this fiscal and hope to achieve a market share of 12 per cent in the state by the end of 2010-11.”
“We are looking to strengthen our pesticide brands like Lethal, Lethal Super, Thimet, Milchlor, Eurozyme and Victor in the Orissa market, he added.
M K Singhal, deputy general manager (marketing), IIL said, “IIL has a strong network of 30 distributors and over 900 dealers in Orissa. To promote good agricultural practices and judicious use of pesticides, the company regularly conducts the framers' training programmes in association with the dealers, distributors and the government local bodies.”
On a pan-India basis, the company aims to post a turnover of Rs 425 crore this fiscal, a 41.6 per cent growth over Rs 300 crore which it recorded in the previous fiscal. The market for pesticides in the country is estimated at Rs 7,500 crore out of which exports account for Rs 2,500 crore. IIL which currently has manufacturing facilities at Chopanki (Rajasthan) and Samba (Jammu & Kashmir) plans to set up new manufacturing units at Dahej (Gujarat) and Udhampur (Jamu & Kashmir). “We will invest Rs 50 crore on setting up two new manufacturing units at Dahej and Udhampur. A centre for research and development (R&D) will also come up at Dahej”, said Aggarwal. While the Udhampur plant is set to be operational in January 2010, the facility at Dahej is scheduled to start operations by the end of 2010-11.
The manufacturing facility at Dahej will have the capacity to manufacture 20,000 litres of liquid pesticides, 10 tonnes of solid pesticides and 30 tonnes of pesticide granules per day.
The unit at Udhampur will have a capacity to manufacture 15,000 litres of liquid pesticides and five tonnes of solid pesticides per day.
