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InsideView Inc, a US-based enterprise software-as-a-service (SaaS) company, has secured $32.5 million (Rs 208 crore) in a new equity and debt funding round led by Spring Lake Equity Partners.
This investment brings InsideView's total funding to more than $80 million.
InsideView, which has its global product development centre in Hyderabad, will use the new capital to fuel growth of its products. These include application programming interfaces (APIs), marketing products and big data platform.
"In this new world of uber-competition, insight from big data is the ultimate advantage because market intelligence turns information into opportunity. InsideView is using intelligent data to provide companies a unified view of their market opportunity to alight sales and marketing for greater revenue performance. That's why they are leading the market and we chose to invest," Jeff Williams, partner at Spring Lake, said in a statement.
