Instagram ad options for brands give businesses a wider audience

More than 200 million businesses, mostly small ones, use Instagram tools to connect with customers

More and more businesses in India are using Instagram through brand campaigns and creators to reach a wider audience, a senior executive said.

“We started with only (Instagram) Feed, and then there are products like Stories, Live, IGTV, and now Reels is the latest addition. What we see is that our audience continues to engage and interact with creators, public figures and brands. And today, 90 per cent of people follow at least one business on Insta­gram. This means they actually want to see more about this business or brand, when they have new launches or something new to share,” said