 "Instagram")
Facebook Inc's Instagram is trialing a feature that lets U.S. users shop from the photo-sharing app by using a "checkout" option on items tagged for sale, the company said on Tuesday.
The move is in line with Facebook's plan to monetize higher-growth units like Instagram, as its centerpiece News Feed product struggles to generate fresh interest.
Instagram has partnered with more than 20 brands including Adidas, H&M, Kylie Cosmetics and Michael Kors on the shopping feature, easing into territory more familiar to retail giants like Amazon.com Inc and Walmart Inc.
The feature will allow U.S. Instagram users to click on a product featured
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