Insurance firms looks to bridge online trust deficit amid Covid--19 crisis

With customers caught in a swirl of panic and fear, life insurance companies are looking at confidence building measures for a post Covid-19 world

For years now life insurance brands have struggled to bridge the online trust deficit that its buyers have. While many insurance buyers have switched online for research, comparative analyses and such interactions, the final relationship has continued to be an offline commitment. But now with social distancing and chances of a return to normalcy, or the world as we knew it, fading by the day brands are going all out to create trusted, online avatars to keep the flame burning. 

“Inadvertently, Covid-19 will do for insurance sector what demonetisation did to the payments industry,” said Anup Seth, chief retail officer, Edelweiss