Intex bets big on air-conditioners with Rs 200 cr investment

Currently, company's 75% business comes from mobile phones while rest comes from consumer durable

Betting big on its consumer durables business, Intex Technologies plans to invest Rs 200 crore for air-conditioners manufacturing plant in Uttar Pradesh. Having established itself as an affordable mobile handset player, Intex now looks to consolidate its position in consumer durables. 

Currently, the company's 75 per cent business comes from mobile phones while rest comes from consumer durables. "We are ramping up production of consumer durables including air-conditioners and hope to see the segment grow from 25 per cent to 40 per cent in next two years," said Keshav Bansal, director, Intex Technologies. 

Given a low penetration of just two