Korean consumer durables major LG has faced the heat of demonetisation and slowing demand in recent times. Kim Ki Wan, managing director, LG Electronics India, on plans for 2017 in a chat with Arnab Dutta. Edited excerpts:
How did slowing growth affect LG? What is your outlook?
Demonetisation of currency notes in November hurt money circulation and, consequently, activities in the market. Some other macro economic issues have also impacted growth. We took some steps, like offering easier financing schemes. However, we did not cut down on promotional spending; we don't like to take kneejerk reactions like many of our competitors (did).
India