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iPhone prices to India: Apple's 5 ways to fuel earning but only one works

Apple's rare warning on revenue rocked financial markets on Thursday.

iPhone XS, XR
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A demonstration of the newly released Apple iPhone XR is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. September 12, 2018

Alex Webb | Bloomberg
If it weren’t for that darn trade war, Apple Inc. might just have squeaked through. In the three years or so since it became clear that global smartphone sales were slowing, Chief Executive Officer Tim Cook has deployed five key strategies to maintain earnings growth. After Wednesday’s cut to the sales outlook, it’s clear that only one has unquestionably succeeded.


Higher iPhone prices

As unit sales slowed, Apple has kept revenue ticking up by boosting the iPhone’s average sales price. It hit a staggering

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