If it weren’t for that darn trade war, Apple Inc. might just have squeaked through. In the three years or so since it became clear that global smartphone sales were slowing, Chief Executive Officer Tim Cook has deployed five key strategies to maintain earnings growth. After Wednesday’s cut to the sales outlook, it’s clear that only one has unquestionably succeeded.
Higher iPhone prices
As unit sales slowed, Apple has kept revenue ticking up by boosting the iPhone’s average sales price. It hit a staggering
