iPhone XR could be the decider of Apple's fate in India's smartphone market

Apple addressed the issue with its cutting-edge A12 Bionic chip, which can process 5 trillion transactions per second - 10 times what the last used chip A11 (used in the costly iPhone X) could

• Apple CEO Tim Cook (right) with chief design officer Jonathan Ive in Cupertino. Photo: Reuters

Leading consumer tech firm Apple unveiled three iPhone models on Wednesday at 10.30 pm IST.

Known for its constant efforts at achieving technological superiority in the smartphone space, the US giant’s journey, however, may not be smooth ahead.

As costlier offers, high import duties and a realignment of its business and distribution continue to dent iPhone sales in India in 2018, Apple’s new bet — iPhone XR — for a price-sensitive consumer base