Is India on the threshold of brand colonisation?

As another home-grown success sells internationally, Bharat Bambawale looks at what lies in store for Indian brands and the big lessons for marketers

Walmart now owns Flipkart. Add their 39 per cent share to Amazon’s 31 per cent and 70 per cent of Indian e-tail will be controlled by international brands. In smartphones, Samsung and four Chinese brands hold 75 per cent of the market. In passenger vehicles, indigenous brands Mahindra and Tata Motors have a combined share of less than 15 per cent. The merged Vodafone+ Idea, (probably Vodafone for brand purposes), is India’s leading telecom with 433 million users and a capacity of 700 million or 70 per cent of India’s subscriber base. Rosneft will quickly scale Essar’s 3,500 petrol stations