It isn't just about pricing: How luxury carmakers vie for the top spot

At present, Mercedes on top, followed by BMW & Audi. But for how long?

The luxury car market is different from any other segment of the domestic automobile market, not just in its premium pricing. It also stands out from other segments of the industry because of a frequent change in the pecking order. Consider this: The German luxury trio — Mercedes Benz, BMW, and Audi — each of these held No.1, No.2, and No.3 spots in the past six years.

Such frequent pecking order changes are not seen in the mass car market (where Maruti Suzuki has been No.1 for years now and Hyundai has held on to the second spot). This stability