Hyderabad based Pioneer group will launch IT magazine, Cyber Yug, in different regional languages to train IT starters in villages. |
The company has launched its first regional language IT magazine in Bengali on Tuesday. The chief operating officer of POL Publisher, a group company of Pioneer, informed that it would launch the magazine in Hindi and Telegu soon. |
Besides, it is launching the magazine in Bangladesh to capitalise on the huge Bengali speaking population there. |
As most existing IT magazines were in English, the Bengali one would meet demand of IT professionals who did not have complete command over English. |
Cyber Yug was optimistic that the magazine would get good response among Bengali medium school students, small and medium enterprises, traders and farmers. |
"The underlying philosophy is that this cyber age and these days you have to be computer friendly, whatever profession you are in," said sources. |
The Pioneer group would also launch a MBA (BPO) course alongwith the Bengali IT magazine in the state. |
The Pioneer group was offering the course in association with the Sikkim Manipal university. |
"This course is getting good response in West Bengal. Out of 100 enrolled for the course in the country, more than half is from the state," said sources. |
The group is marketing MBA (BPO) program through its direct selling arm called E- bizz. At present there are 1.5 lakh associates in the E-bizz network, which would sell the IT magazine too. |