With almost 700 developers on its mini app store already, fintech major Paytm is looking to become a super app by the end of year when it hopes to have as many as 2,000 to 3,000 developers on board, said source close to the development.
A super app is a mobile app with a large number of use cases of payments, commerce, daily life and financial services, explains RedSeer.
Paytm’s super app strategy is similar to its Chinese investor Alibaba’s Alipay foray into mini apps in order to get more users on the platform. In China, payments players like WeChat and Alipay