Italian coffee brand, Caffe Pascucci has entered Indian market by setting up its first outlet in Bangalore through its franchisee Madhura Beverages.
Caffe Pascucci has appointed Madhura Beverages India as its master franchisee for India, Caffe Pascucci SPA MD Mario Pascucci told media here today.
Madhura Beverages would invest around Rs 60 crore in the next three years to set up 60 outlets across India, of which 10 would be in Bangalore, five each in Chennai and Hyderabad and rest across metros and major cities in the country. And it would have both directly owned and franchisee outlets.
Madhura would import exclusive blends, comprising a range of coffee beans sourced from many countries and roasted in a Pascucci roasting plant, Madhura Beverages Director V S Sudhakar said. The company is also looking at setting up a roasting plant in the country subsequently.
He, however, refused to elaborate any time frame for the same.
The firm hopes to break even in four years and is targetting a market share of 25 per cent. And for now, it would focus on coffee outlets in India and later explore institutional sales.
The pricing of the coffee would be on par with competitors despite the steep 125 per cent import duties on imported blends, Sudhakar said.
