ITC to acquire 16% stake in D2C natural personal care brand Mother Sparsh

Mother Sparsh said that it is raising Rs 20 crore in Series A funding from ITC. Company plans to deploy the funds towards enhancement of its R&D capabilities, digital capabilities

FMCG giant ITC said it has agreed to invest in Mother Sparsh Baby Care Private Limited (‘Mother Sparsh’), a premium ayurvedic and natural personal care brand in the D2C space with a focus on the mother and baby care segment. It has a wide range of baby and mother care products that leverages the wisdom and knowledge of Ayurveda for potent product delivery. ITC has agreed to acquire 16 per cent of the share capital of Mother Sparsh on a fully diluted basis. 

Mother Sparsh said that it is raising Rs 20 crore in Series A funding from ITC. The