Monday, March 17, 2025 | 10:57 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

ITC enters liquid milk segment with pouches under Aashirvaad Svasti brand

The company has consciously decided not to focus on the Rs 8 billion Tetra Pak segment

Milk, products, dairy
Premium

Avishek RakshitIshita Ayan Dutt Kolkata
Diversified conglomerate ITC Ltd has entered the liquid milk segment with pouches.
 
Launched in Munger in Bihar, each of the 500 ml packs is priced at Rs 19 and will compete against products from Amul, Mother Dairy and Sudha, among others.
 
“We launched pouch milk under the Aashirvaad Svasti brand two weeks ago in Munger. We have a milk processing plant there,” according to Hemant Malik, divisional chief executive of the company’s foods business.
 
Asked if ITC would opt for a national roll-out of its pouch milk, Malik said, “It will never be national, but we will

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in