ITC Expressions launches new range of cards for Diwali

ITC Expressions has introduced 329 new designs under its 'Expressions Greeting Cards Utsav' range for Diwali. The theme of these cards is that of auspicious new beginnings.

"We have introduced a wide range of Diwali cards in our 'Expressions Greeting Cards Utsav' range to all kind of relationships. Utmost care has been taken to come up with a range that stands apart in quality and deliverance of promise. Additionally, keeping in mind the festival of Diwali, each card strives to add a personal emotional connect between the recipient and the giver," said Chand Das, chief executive officer of ITC's greetings, gifting and stationery business.

The new greeting cards range comes in a blend of traditional motifs in the form of Lord Ganesh, Goddess Laxmi, Kalash, diya and flower rangolis along with modern ones.

All cards above Rs 10 will have envelopes that carry the image of the greeting card inside. The traditional range will also offer uniquely-designed, rich-textured and specially-fabricated cards such as the zari pattern border cards.

Expressions Utsav range also offers perfumed cards, cards with contemporary designs, keepsake cards, dangler cards and economy cards priced between Rs 3 to Rs 8.

All Expressions dealers across north and west India will run a scratch card promo where the consumers can win assured gifts such as televisions, refrigerators, microwaves, washing machines, music systems, personal discmans, DVD players, juicer-mixer-grinders, OTGs and steam irons.

ITC's Expressions Utsav cards for Diwali are priced between Rs 3 and Rs 195 and would be available in 12,000 retail outlets in 700 cities. Besides English, the Utsav range is also available in Gujarati, Hindi and Marathi.