ITC eyes over 10% growth from chocolates after launch at grocery stores

ITC is also strengthening its assorted chocolates which are typically meant for gifting

After coming up with a premium variant of its chocolate, Fabelle, which is now available across grocery stores as well as modern trade, ITC is aiming to considerably outpace the category growth of more than 10 per cent in the next two-three years.

“The chocolates category has been growing faster than 10 per cent in recent years and we expect to grow significantly faster than the category over the next few years,” said Anuj Rustagi, chief operating officer of chocolates, coffee and new categories at the food division of ITC.

The company decided to come up with this premium variant of Fabelle