ITC launches 70 products in non-cigarettes FMCG space, beats previous high

Diversified conglomerate, ITC has launched as many as 70 products in the non-cigarettes fast moving consumer goods (FMCG) space cashing in on the changing dynamics of the pandemic-stricken consumer space, beating its previous high of 60 launches.
 

The 70 launches were made in the first half of the financial year alone and were mostly focused on hygiene, health & wellness, naturals and convenience, which were in high demand as Covid -19 raged across the world. The number of launches exceeds what ITC had done in the whole of the last financial year; in 2019-20, ITC had 60 launches, while in