ITC Ltd. has opted for partial price increases on its dairy products, as one of India’s biggest maker of fast-moving consumer-goods seeks to limit the pain on buyers, a top official said Thursday.
The comments from Kolkata-based ITC, which earns 28% of its revenue from sale of consumer products that includes chips, cookies and soaps, comes on the back of its smaller rival Nestle India Ltd’s grim outlook on rising input costs.
“Every category has had inflationary headwinds,” said Sanjay Singal, chief operating officer for ITC’s diary and beverage segments. “ITC as a responsible manufacturer tries to limit the pressure on