ITC partners with Amway to develop range of immunity boosting products

Launches fruit juices with clinically proven immunity boosters, which will be sold by Amway's micro-entrepreneurs for a while

With sales of immunity building products seeing an uptick in demand after the Covid-19 outbreak, FMCG giant ITC has partnered with direct selling company Amway India to launch a range of products in the segment, the first being a one-of-its-kind immunity offering in fruit beverages.

Priced at Rs 130, the new B Natural + range of fruit juices contain clinically proven immunity boosters and will be sold by Amway’s micro-entrepreneurs for a limited time period, before ITC starts using its pan-India distribution network. 

“At ITC, we are unique in the number of product formats that we have and each of these formats