ITC's Engage perfume TV commercial: A whiff of chemistry

Promises to heighten intimacy of lovers with its product designed for both sexes

A majority of advertisements on perfumes and deodorants tends to appeal to either a male or female audience to suggest how the product can help them attract the opposite sex. However, Engage, a fragrance brand from ITC, has positioned itself as a unique proposition that presents paired products designed for both men and women. Not surprisingly, its new campaign titled “Where do you want to be kissed?” — the brand’s first for perfume — focuses on the anticipation and intimacy of a pair of lovers.

The television commercial (TVC) shows a woman in front of a mirror. She sprays a