ITC fights economic slowdown with slew of new pack sizes and offerings

ITC is driving growth with new products. But under the leadership of ITC's new chairman, Sanjiv Puri, the focus for the company is to drive growth with profitability

Diversified conglomerate ITC is looking to beat the economic slowdown with a slew of product launches and market strategy.

In the last quarter, ITC launched 25 products, which is half of what it had done the whole of 2018-19. This year, the product launches are likely to be at the same level. 

B Sumant, executive director of ITC, said the company continued to launch innovative and first-to-market offerings that could garner larger consumer franchise and drive category penetration. “This is part of our strategy to drive growth and scale in our fast-moving consumer goods (FMCG) businesses,” he said. There is