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Diversified conglomerate ITC, which is eyeing a Rs 1 lakh crore turnover in FMCG business by 2030, is all set to launch its speciality spices under the MasterChef brand this quarter.
Spices under the brand are tested for 450 chemicals, toxins and other contaminants as against only nine parameters that are required to be tested in India. Besides, the company is also all set to enter the fruits, vegetables and seafood segment this year, and ITC MasterChef is likely to be the umbrella brand.
ITC’s chief operating officer, Sanjiv Puri, said that these would be super safe spices given the
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