Business Standard

ITC to open boutiques for Fabelle luxury chocolate brand in Delhi, Kolkata

Spaces to be operational from next month

ITC's Fabelle chocolate boutiques
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Avishek Rakshit Kolkata
By the end of September this year, India will have its first branded chocolate boutique as the Kolkata-based cigarette to FMCG major, ITC Ltd, makers of the Fabelle luxury chocolate brand, has decided to finally come up with two such boutiques in Delhi and Kolkata, outside its hotel premises.
 
"Spaces have been identified and will be operational sometime next quarter. The identified spaces will be our own in the current phase to ensure quality and a befitting experience for the consumer", Hemant Malik, divisional chief executive of the foods business at ITC Ltd told Business Standard.

The company, had confined

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