ITC working on short-term action to mitigate impact of a harsh summer

A team of experts is working using big data analytics. "We are piloting it on certain agri crop value chains," Puri said

Diversified conglomerate ITC is working on a set of short-term action to mitigate any impact of a harsh summer projected in the country.

The company’s agronomy teams have worked out region-specific practices to minimise the impact of heat waves and unseasonal rains through a host of multi-dimensional measures.

Some of these include crop cycle approach, popularising climate resilient varieties, promoting climate smart agriculture and contingency planning, ITC Chairman and Managing Director, Sanjiv Puri, said, on the sidelines of the annual regional meeting of the Confederation of Indian Industry (Eastern Region).

The digital super app, ITCMAARS, together with the farmer producer