Jagran, Yahoo! plan Hindi news portal

The Jagran Group and Yahoo! India today announced the launch of a new co-branded Hindi news and current affairs Internet property.

According to a release issued by Jagran Prakashan to the BSE today, the new property will seamlessly integrate the largest Hindi content of Jagran with Yahoo! India's online presence.

Under the terms of the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the property with Yahoo! India managing the advertising sales and ad-serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India's search and small and medium business offerings.

"This exciting and strategic partnership between two powerful media entities will redefine the Hindi online user experience," said Sanjay Gupta, CEO, Jagran Prakashan.