Japan joins a band of Asian countries to tap into Indian tourism market

Japan, Korea, Taiwan edge their way into the country's travel calendar, target tourists with food, culture and adventure

For many Indians, Japan is all about Samurai, Sumo wrestling and Suzuki and their holidays are all about the Alps or London and Paris. That is what the Japan National Tourism Organisation (JNTO) hopes to change. With a sharply targeted campaign, including a Facebook contest that busts myths about lack of Indian food in Japan or paucity of destinations, it is going all out to win over the Indian traveller. 

Japan joins a band of Asian countries, including Taiwan and Korea among others to tap into the Indian wanderlust. “We are actively promoting the destination as there is a huge potential