With this strategic tie up the $2.3 billion AO Smith corporation will be entering into the Indian market. The long term strategic alliance would enable Jaquar to provide the Indian consumer an access to the latest technology and top of the line product in the segment from the market leader while AO Smith would benefit from Jaquar's strong and efficient network spread of more than 2200 dealers across the country.
Rajesh Mehra- director marketing, Jaquar & Company said, "This is an era of synergies and we found AO Smith to be the right partner for expanding our product offerings to water heaters. Our aim is to become a complete bathroom solutions company." Jaguar is expecting a turnover of Rs 810 crore this year and a growth of nearly 30 per cent.
Tamal Chaudhuri, national sales and marketing Manager, AO Smith said, "India holds a great potential and a huge market space. With this alliance the company is entering into Indian market and is set to offer its premium and technological advanced products to the Indian consumer. "
