After making a mark in almost all areas it has touched so far, diversified conglomerate Jaypee Group has now set its eyes on the dairy sector, where the growing demand-supply gap is only set to widen further.
The group, founded by Jaiprakash Gaur, initially plans to set up a one-million litre per day milk processing plant near Mathura in Uttar Pradesh with an investment of Rs 100 crore.
The capacity addition in the proposed plant, for which work has already been started, and increasing the number of plants, mainly in north India, would be decided depending upon the success of the venture, Executive Chairman and Chief Executive Officer Manoj Gaur said.
Gaur said the current demand-supply mismatch in the dairy sector, which is mainly responsible for moving the price of the everyday essential northwards, enthused the group to foray into the business.
“We will try to replicate the success of Amul in North India,” he added.
A clutch of other big names of the Indian Inc, including Mukesh Ambani-owned Reliance Industries, has also entered into the “lucrative” dairy business.
With around 117 million tonne production in 2010, India ranks at top in milk production in the world. According to a report by US Department of Agriculture, India’s milk output is expected to touch 121.5 million tonne in 2011.
While the demand for milk has been growing by about six million tonne a year, the annual incremental production over the past 10 years has been 3.5 million tonne.
A Crisil report recently pointed out demand-supply gap of milk is likely to go up on the back of rising income and growth in per capita consumption.
Gaur said the company has already acquired 25 acres of land near Mathura to set up the processing plant, which will be operational within the next 18 months.
“We will produce and market all kinds of milk and milk-related products. The national capital region will be our main focus of operation initially. However, as we grow, we will sell our products in others parts of north India,” he added.
Jaypee will mainly source milk from the farmers in and around Mathura for processing and also have a company-run farm with around 200 animals to showcase the best possible model of rearing and treating cows to the farmers helping them to get the best possible returns.
The dairy business will come under the fold of its agri vertical, Jaiprakash Agri Initiatives Company, Gaur said, adding the brand name for its milk products would be decided later, but hinted it would be associated with the name of the group’s founder “Jaiprakash”.
Jaypee Group has interests in areas like engineering and construction, power, cement, expressways, real estate and hospitality among others.
