Jeep on Monday launched the third product in its line up, the Compass, aggressively pricing it at Rs 14.95 lakh, ex-showroom, Delhi. The price tag makes Compass the most affordable jeep in India. Top of the line variant of the Compass, Limited 4WD is priced at Rs 20.65 lakh. According to the company, 65 per cent localisation and GST regime has helped FCA to achieve such an aggressive price.
“Compass is a global product and not only India specific. We cannot compromise on quality. It meets all global safety standards,” said Kevyn Flynn, President and MD, FCA India. Jeep Compass