Jeff Bezos versus Mukesh Ambani isn't the only fight in India's retail

Away from this high-profile fight for the ordinary Indian's wallet, a different contest is shaping up for control of what goes on shop shelves

A bruising battle for supremacy between two of the world’s richest men is hogging the limelight, but the silent changes in India’s retail landscape deserve equal attention.
 

The ongoing digital transformation of the corner kirana stores, tens of millions of shops catering to 1.3 billion consumers, will matter for everyone from Unilever NV and Procter & Gamble Co. to State Bank of India, the country’s largest lender. It will also be important to Amazon.com Inc. boss Jeff Bezos and Reliance Industries Ltd. Chairman Mukesh Ambani.  

The two billionaires are circling each other over an Indian retailer in crisis. The founder of