Jet Airways is offering a million tickets at a 25 per cent discount each to 51 domestic destinations, in a four-day offer beginning Wednesday. These are for travel between June 15 and October 15.
This follows similar promotions by SpiceJet and IndiGo.
Sources in the travel trade said SpiceJet was likely to further match the Jet discount. Jet has a market share of 23 per cent and a daily inventory of 65,000 seats on domestic routes. Discount offers help the airline to increase its forward bookings and raise cash.
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Last week, SpiceJet did two such sale offers, to mark its 10th anniversary. IndiGo, as mentioned, is also offering discounted tickets, while Vistara is doing so on 90-day advance purchase fares.