Jet Airways is luring customers on its website by offering bonus frequent flyer miles till March-end.
While airlines are discounting seats to fill flights in a lean season, Jet is offering extra miles as an incentive for customers to book on its website. The move is aimed to help expand its web sales and loyalty programme membership (5.5 million at present), beside saving on sales and distribution cost — when a ticket is booked on its website, an airline does not have to pay commission and bonus to travel agents. Also, it can save on fees paid to global distribution systems,