Jewellery outfit debuts in Lucknow

SIA Art Jewellery has launched its first outlet in Lucknow. The collection comprises more than 200 designs and uses natural gems in various colours and cuts.

The prices of the items range between Rs 100 and Rs 15,000. These include designs in kundan, semi-precious stones and Swarvoski crystals.

"Lucknow is a key market for us as Mughal designs play an important role in Indian jewellery. There is a huge demand for both traditional and contemporary jewellery designs here and SIA Art Jewellery will be a good option for our consumers in the region," said SIA Lifestyles Pvt Ltd Brand Manager Roli Malhotra.

Currently SIA has 13 outlets in India, of which seven are in Mumbai, two in Delhi and one each in Bangalore, Ahmedabad, Surat and Hyderabad. SIA is planning to open more than 10 new stores across the country by 2007-08.

The jewellery brand is also looking at expansion in the northern markets, including Punjab and Delhi and expects to exceed the turnover of Rs 100 crore in the next three years.