Jewellery start-up Melorra enters offline retail, plans 350 stores in 6 yrs

Company to invest $50 mn on foray; stores will be located at malls and high streets across India and range from 500-1,500 sq ft

Jewellery start-up Melorra has entered the brick-and-mortar retail channel by opening its first store in Bengaluru. The company said it will be launching over 350 such centres in the next six years which would be a mix of company and franchisee model. For this offline foray, the company plans to invest around $50 million over the next six years. 

“Our online growth has been exceptional this year and we have already recovered to pre-Covid. Even so we feel this is the best time to enter offline since good properties are available at more reasonable rentals. We are not entering offline for