Mukesh Ambani-led Reliance Jio has introduced a 20-per cent cashback offer on select prepaid plans, intensifying competition in the Indian telecommunications (telecom) market.
Jio is the largest telecom service provider in India, with 443 million subscribers as of July. Jio’s cashback offer will drive cross-selling across Reliance’s various retail businesses, but the move is also being seen by some analysts as a signal that tariff hikes may not be around the corner just yet.
Jio did not issue a statement on its offering. A company source said Jio continues to introduce promotional offers to provide more value to
Jio is the largest telecom service provider in India, with 443 million subscribers as of July. Jio’s cashback offer will drive cross-selling across Reliance’s various retail businesses, but the move is also being seen by some analysts as a signal that tariff hikes may not be around the corner just yet.
Jio did not issue a statement on its offering. A company source said Jio continues to introduce promotional offers to provide more value to