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Sunday, December 22, 2024 | 01:38 PM ISTEN Hindi

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Jio signs multi-year original content deal with Roy Kapur Films

Telecom operator wants to provide its subscribers with a wide variety of content that caters to their diverse tastes & sensibilities

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In a socially conservative nation where marriages are often arranged by relatives, mobile connectivity is enabling rural families to go online to find matches from a wider pool of suitors

BS Reporter Mumbai
Reliance Jio Infocomm (Jio) and Roy Kapur Films (RKF), the production company founded by Siddharth Roy Kapur, have entered a partnership wherein original digital video content for the former’s platform will be curated, developed, commissioned and creatively produced by the latter. This will include finite and continuing series, long form and short form content across genres, and over time, ‘First on Jio’ feature films. 

RKF will tap into the existing content production ecosystem in India and make use of Jio’s technological capacities to power its platform with a pipeline of Jio Originals. This exclusive content will be available to more

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