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Jio, WhatsApp signal a deeper embrace in online retail and digital payments

Slated for launch in 2022, JioMart's conversational e-commerce push on WhatsApp will serve up catalogues from merchants and allow users to order essentials both on demand and as subscriptions

The Jiomart shopping app
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The Jiomart shopping app

Deepsekhar Choudhury Bengaluru
JioMart will roll out a conversational e-commerce on WhatsApp which will allow users to order essentials like grocery and snacks both on demand and via subscriptions next year, Reliance Jio executives Isha Ambani and Akash Ambani said at Meta’s (formerly Facebook) Fuel for India 2021 event on Wednesday.

The feature to order directly from JioMart has currently been piloted for a section of WhatsApp users only as it is in its trial mode. Users will be able to order on the go or even avail subscription of daily needs from JioMart through WhatsApp.

“We currently have over half a million retailers on

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