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Jio witnesses highest user engagement of up to 30% among all telcos

Currently, Jio commands the highest ARPU at Rs 134, while the rest hover between Rs 100 and Rs 105

Reliance Jio
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Reliance Jio

Romita Majumdar Mumbai
Reliance Jio apps witnessed the highest subscriber utilisation (number of subscribers using the app) of up to 30 per cent among telecom service providers, says a recent study. For other telcos, the utilisation level was 10-20 per cent. 

While part of the high engagement is due to Jio’s presence across smartphones and app-enabled feature phones, analysts said this did not mean that Jio would be able convert that into higher average revenue per user (Arpu). 

In a recent report, UBS Evidence Lab said: "While Jio is slightly ahead of incumbents on app engagement, overall engagement levels are low and will limit (all)

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