The one thing that has been trending on Twitter this week as the FIFA World Cup began in Qatar, it is the JioCinema app. The mobile app from the Reliance-backed Viacom18 network struggled with technical glitches on the first day of the tournament Sunday.
As the dust settles on the issue, attention is shifting to what JioCinema will achieve by live-streaming the tournament for free. Anil Jayaraj, chief executive officer of Viacom18 Sports, had indicated that free streaming would ensure "easy access" for viewers.
In the run-up to cricket’s Indian Premier League (IPL) next year, for which Viacom18 has the