JioMart morphs into e-marketplace to take on Amazon and Flipkart

Reliance Retail's digital commerce arm has been onboarding additional sellers across categories

Reliance Retail’s digital commerce platform JioMart will morph into an e-marketplace offering multiple brands - from electronics, consumer durables, fashion and lifestyle, beauty, home, kitchen, and grocery – as it girds up to take on the likes of Amazon and Flipkart ahead of the festival season sales.

India’s largest retailer was in the process of onboarding third-party sellers these past few months, further increasing its selection across categories multifold.

Its website and application offers general merchandise as well. It had introduced electronics last year, but the assortment was limited.

In a release announcing its month-long festival sale, the company said: “JioMart is set