JK Cement presses 'change' button, rolls out plan to understand segments

It has rolled out a plan to better understand segments and applications for more innovative products

Cement maker JK Cements is realigning its customer and go-to-market strategy by moving closer to buyers. It has rolled out a group-wide transformation project — “Nirmaan” — to develop in-depth understanding of various segments and applications to be able to come up with innovative products and solutions.

As part of the project, the company has invested heavily in re-training its people in data tools to further improve its market intelligence capabilities. “With project ‘Nirmaan,’ we aim to enhance our customer base through better-managed leads, focused campaigns and best competitive pricing offers,” says Yadupati Singhania, chief managing director, JK Cement Limited.

Accelerating the