JLR's $3.5 bn plan to take all Jaguars, 60% Land Rovers electric by 2030

Brainchild of new CEO Thierre Bollore, move forms part of 'Reimagine' strategy of Tata Motors' UK arm; Britain to ban sale of gasoline and diesel cars from 2030, putting pressure on legacy carmakers

All Jaguar cars and six out of every 10 Land Rover models will go electric by 2030 as the UK subsidiary of Tata Motors ditches the combustion engine in favour of the zero-emission technology as part of its ‘Reimagine’ strategy. 

According to the plan, crafted by JLR’s newly-appointed chief executive officer, Thierre Bollore, the company will invest about 2.5 billion pounds ($3.5 billion) a year into electrification and related technologies. The Land Rover line will get its first fully electric model in 2024, and by the following year, all Jaguar models will be entirely powered by batteries.

JLR will “reimagine the business,