JSM Corp, master franchisee of international casual dining brands such as Hard Rock Cafe (HRC), California Pizza Kitchen (CPK), Shiro, Asilo, and Tsuki, is rustling up a fresh menu after two years of losses and shutdowns amid high operating costs.
According to its plan, JSM will add four-five HRC outlets over the next two years and expand the number of CPKs through a joint venture. The company will open more outlets for its fine dining restaurants. “The focus in 2019 will be to grow organically," Sanjay Mahtani, founder and managing director, JSM, told Business Standard. "Between 2019 and 2021, we