Sajjan Jindal-led JSW Group is combining its distribution and supply chain expertise across the steel and cement businesses under an integrated JSW One initiative.
JSW Group has presence in Steel, Cement & Paints business in India. Since, all the three products have a common set of customers, in a bid to reach out to this common set of clientele, an integrated effort is being made via the initiative.
JSW One has been created as a marketing initiative and is not a registered company, informed a company source close to the development.
JSW One has commenced operations in the eastern region, which will be